11 August 2010

spotlight: blog in vogue

Writer Christina Brown is getting all kinds of attention for her savvy content on fashion for the fearless everyday woman. By day, she's the twenty-three-year-old editorial assistant for Honey Magazine with content posted daily at Honeymag.com. When she's not getting celebrity interviews or running to industry events, Christina moonlights as popular fashion blogger at LoveBrownSugar.com; her fresh content has been featured on the likes of The Fashion Bomb, Clutch Magazine, Style & Substance Mag and Lovelyish Blog. Before studying Marketing and Retail at the Wharton School of the University of Pennsylvania, Christina interned at BET and Saks' midtown headquarters. Although it's obvious that Christina lives and breathes designer, you might not guess that she's true homegrown talent: she made her start sewing with her friends in high school; her outdoor photo spreads on LoveBrownSugar are shot by her brother-in-law; and her blog just sort of happened: "I did it because I thought it would be fun."



ergomaniac.
My day-to-day is pretty hectic but overall, pretty exciting. I work for Honey Magazine as a full-time editorial assistant. I'm in charge of all their fashion, beauty and lifestyle content, as well as a host of other things like celeb interviews, etc.I work with all kinds of people in the industry - I work especially close with editors and other freelance writers. I'm also constantly in touch with publicists and their respective clients from fashion mavens to music artists. Once I leave my job at Honey, I normally have an industry event to attend in the evening and after all that I head home to pen articles for LoveBrownSugar.com. My work is never over!

ingenue.
I've always loved fashion. I can remember being in love with vintage shopping all the way back in Junior High School when I first discovered a thrift store near my house in Queens. When I got to high school, I decided to start a "club" for other fashionistas like me who wanted to learn how to sew clothing and talk about fashion. So I started one, called SAS - "Sewing and Style". It's one of my fondest accomplishments though I never talk about it. We even had countless bake sales so we could buy our first sewing machine. It was a great time. Anyway, I went on to college and I joined a fashion-based organization called Dzine2Show, became a fashion editor for their first magazine The Walk and also started interning at Saks Incoporated in the buying department. After racking up a few more summers of internship work, I landed an editorial assistant position at Honey!

blogger.
I think blogging is such a powerful tool these days. It's the perfect form of self-induced press and promotion. My blog even granted me access to Mercedes-Benz fashion week. There isn't much more you can ask for. It's a great way to get your name out there and develop a following. I did it because I thought it would be fun. I never really did it with the intentions of it blowing up as largely as it did. I absolutely love it. When I can initiate conversation and discussion, when I can give curvy girls confidence to rock their favorite outfits, or young aspiring writers the inspiration they need to do their own thing, it makes me feel accomplished. I started out doing this just for myself and it's grown into something I do not just for me but for my readers.

philosopher.
Everything happens for a reason. I live by this phrase. It's a constant reminder to me that each step I take, each opportunity I'm presented with, and each person I meet is part of the divine order and purpose in my life. Sometimes bad things happen, or you meet bad people. They were sent to you as lessons to learn from and build upon. Never a failure, but always a lesson.

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